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About Us

WUJU's mission is to encourage Asian cooking by
connecting 
culture with food and people.


The Wu family has been in the Asian restaurant business for decades. Eddie and Jenny, my parents, would make gallons of sauces every week for all of our restaurants. 

I want to bring restaurant quality flavors to you, and cut out so much of the Asian cooking process, so you can enjoy it your way. That's the WUJU philosophy.

Our Journey

In 2015, I realized that our original, organic agave nectar-based, Thai/Caribbean tasting hot sauce was something that needed to be shared.

We launched our Kickstarter campaign in August 2015 and had over 2,500 backers in our first 45 days, worldwide - now we're sold all over the country.

Our original sunrise/sunset label design was centered around my friend, Cody Schuler, whom we lost after a fierce battle with cancer. His positive outlook on life inspired me to quit my day job and pursue my passion. 

WUJU's goal is to expand Asian cooking and flavors by empowering people with the culture behind it and simplifying its complexities. 

Larry Wu
                                                         Founder/CEO

 

 Here's a quick video on our history (note: the products were in our original packaging)

 

Our Top Kickstarter Backers

 
Domestic Friends
John Kessler
Andy “Juice” Madden
Matt “Linag” Leonaggeo
CJ Wardy
Gojko Jelenkovic
Thomas E. Berk
Zack Purdy
John “Lurch” Burchmore
Jong Sin Wu
Peter Dragunas
Val Howes
Andy Bordic
Brian Dragunas
Brian “Chesus” McChesney
Chris Reynolds
Jeff Ching
Jeff Kirk and Pi Kappa Phi, Alpha Upsilon Chapter
John Madden
Koncheng Moua
Matt Parmet
Michael “Redwings” Poling
Jonathan Becker
Larry James Palecek
Laureen Allen
Logan Coen
Nicholas DiDonato
Sarah Fiedler
Robert G. McWilliams
Vince Farace
Bill Iamurri
Alphonso Dandridge
Carol Wrenn
Cathy Maceira and Wilma Leonaggeo
Della Wu
Domenic Arnone
Professor Erik Groch
Jim Patten
Jeff Madden
Jon Deutsch
Joe Brown
Maribeth Southworth
Ryan Murphy
Sean Connor
Susan Epstein
Erskine James
Alex Hulette
Chris Pross
Eugene Zaretskiy
Greg Chin
Jill Hubbard
Jodi Young
Justin Lee
Lois and Steve Autenrieth
Michael Kaiser
Scott McNally
Shane Ricci
Stacey Fleurijean
Thomas Outzen
Vincent Lee
Cory Hayward
Joshua Winterkorn
Wendy and Bonnie Autenrieth
Andy Ly
Aron J. Hedges
Bob Rowntree
Dan de Diego
Daniel Yang
Eric Wood
Griffin Thomas Price
Matt DeCota
Matthew Goebel
Nicholas DiNapoli
“Notmia” Mike Latimer
Robert DiOrio
Scott Reynolds
Shane Rooney
Steve Markley
Steve “Drac” Curtis
Zach Young
Christian Cauley
David Stone
Felix Hsieh
Jae-Won Jang
James Vincent Petrozzo
John D. Conrad Jr.
Erik “TenaciousToaster” Fitzgerald
Felix Aronsson
Alexander Collatz Draeby
Al-Harith Al-Jamali
Bobby Raymond
Chris Truong
Christina Gin
Colin Sheppard
Dave Wilkinson
Vamsi Gandikota “Deze man”
Elliot Prior
Emlyn Barnden
“Flitser” Dries Van Handenhove
Fredrik Hansson
Glen Tremblay
Grant “Daguvna” Lucas
James “Orena” Proctor
Jason Tigg
Jono Osborne
Judson Hayne
Julie M. Tebera
Justin Larson
Kristoffer Kleven Kranoy
Leonard DiCarlo
Malte Peers
Matthew Ross
Megan Smit
Michael Bartolo
Peter Becker
Sella Peled
Tony Noce
Travis Goundar
Yuki Tokuda