About Us
WUJU's mission is to encourage Asian cooking by
connecting culture with food and people.
The Wu family has been in the Asian restaurant business for decades. Eddie and Jenny, my parents, would make gallons of sauces every week for all of our restaurants.
I want to bring restaurant quality flavors to you, and cut out so much of the Asian cooking process, so you can enjoy it your way. That's the WUJU philosophy.
Our Journey
In 2015, I realized that our original, organic agave nectar-based, Thai/Caribbean tasting hot sauce was something that needed to be shared.
We launched our Kickstarter campaign in August 2015 and had over 2,500 backers in our first 45 days, worldwide - now we're sold all over the country.
Our original sunrise/sunset label design was centered around my friend, Cody Schuler, whom we lost after a fierce battle with cancer. His positive outlook on life inspired me to quit my day job and pursue my passion.
WUJU's goal is to expand Asian cooking and flavors by empowering people with the culture behind it and simplifying its complexities.
Larry Wu
Founder/CEO
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Here's a quick video on our history (note: the products were in our original packaging)
Our Top Kickstarter Backers
Domestic Friends John Kessler Andy “Juice” Madden Matt “Linag” Leonaggeo CJ Wardy Gojko Jelenkovic Thomas E. Berk Zack Purdy John “Lurch” Burchmore Jong Sin Wu Peter Dragunas Val Howes Andy Bordic Brian Dragunas Brian “Chesus” McChesney Chris Reynolds Jeff Ching Jeff Kirk and Pi Kappa Phi, Alpha Upsilon Chapter John Madden Koncheng Moua Matt Parmet Michael “Redwings” Poling Jonathan Becker Larry James Palecek Laureen Allen Logan Coen Nicholas DiDonato Sarah Fiedler Robert G. McWilliams Vince Farace Bill Iamurri Alphonso Dandridge Carol Wrenn Cathy Maceira and Wilma Leonaggeo Della Wu Domenic Arnone Professor Erik Groch Jim Patten Jeff Madden Jon Deutsch Joe Brown Maribeth Southworth Ryan Murphy Sean Connor Susan Epstein Erskine James Alex Hulette Chris Pross Eugene Zaretskiy Greg Chin Jill Hubbard Jodi Young Justin Lee Lois and Steve Autenrieth Michael Kaiser Scott McNally Shane Ricci Stacey Fleurijean Thomas Outzen Vincent Lee Cory Hayward Joshua Winterkorn Wendy and Bonnie Autenrieth Andy Ly Aron J. Hedges Bob Rowntree Dan de Diego Daniel Yang Eric Wood Griffin Thomas Price Matt DeCota Matthew Goebel Nicholas DiNapoli “Notmia” Mike Latimer Robert DiOrio Scott Reynolds Shane Rooney Steve Markley Steve “Drac” Curtis Zach Young Christian Cauley David Stone Felix Hsieh Jae-Won Jang James Vincent Petrozzo John D. Conrad Jr. Erik “TenaciousToaster” Fitzgerald Felix Aronsson Alexander Collatz Draeby Al-Harith Al-Jamali Bobby Raymond Chris Truong Christina Gin Colin Sheppard Dave Wilkinson Vamsi Gandikota “Deze man” Elliot Prior Emlyn Barnden “Flitser” Dries Van Handenhove Fredrik Hansson Glen Tremblay Grant “Daguvna” Lucas James “Orena” Proctor Jason Tigg Jono Osborne Judson Hayne Julie M. Tebera Justin Larson Kristoffer Kleven Kranoy Leonard DiCarlo Malte Peers Matthew Ross Megan Smit Michael Bartolo Peter Becker Sella Peled Tony Noce Travis Goundar Yuki Tokuda |